My career has been shaped by sport.

For more than 14 years, I've worked with brands such as Wilson, Salomon, Suunto and Atomic, creating brand experiences, campaigns and visual systems across running, trail running, tennis and padel.

From community activations and athlete-focused events to global product launches and international tournaments, I've helped connect brands with people through thoughtful design, creative storytelling and meaningful experiences.

My background combines graphic design, art direction and brand thinking, but what motivates me most is being part of the creative process: generating ideas, building experiences and bringing stories to life.

Curious, collaborative and passionate about sport, I enjoy working with teams that believe creativity can do more than communicate, it can inspire, engage and create genuine connections.