Development of brand experiences and event activations for Zegama-Aizkorri, one of the world’s most iconic trail running races and a key moment for the Salomon brand. My work ranged from designing runner apparel, event graphics, and branded environments to creating engaging activations, fundraising initiatives, athlete-focused experiences, and booth concepts that moved beyond the traditional trade-show format.

Among the most meaningful projects was the creation of a documentary following Pol Makuri, the first athlete with a physical disability to finish Zegama-Aizkorri. The film celebrated resilience, inclusion, and the power of sport, helping connect the brand with the trail running community through authentic storytelling. Together, these initiatives contributed to a cohesive event experience where every touchpoint reinforced Salomon’s values and strengthened its connection with runners.